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The platform is rolling out a new feature that enables them to reduce the volume of artificial intelligence-produced content appearing in their streams. This initiative comes as the company disclosed that it now features over 1 bn AI-generated clips.

Pilot Phase and Launch

The update is undergoing trials over the coming weeks before a global rollout. This advancement comes amid a surge in content created by AI, fueled by emerging content generation software.

AI Content on Other Platforms

Studies have shown that approximately a tenth of the quickest rising video streams on a popular video site exclusively feature clips produced artificially. A large amount of this material is deemed mass-produced AI material, a label for inferior, bulk-generated content that is often nonsensical or bizarre.

Based on user feedback that numerous viewers appreciate content produced via AI tools, from digital art to educational videos, and we aim to provide users the ability to see more or less of that, depending on their own likes,” stated a platform representative.

AI on the Platform

TikTok announced that there are now 1.3bn videos on its network labeled as made with AI. Collectively, more than 100 million videos are submitted to the app every day, making clips made by AI a relatively small portion of its overall inventory.

How to Adjust Settings

Users will be capable of reduce or increase the level of AI content they see by opening the topic control feature in the app and picking AI-made media. Additional categories that can already be adjusted under the tool include current affairs, clothing, aesthetics, and dance.

Content Labeling and Policies

TikTok’s guidelines oblige users to label lifelike AI-generated content, and it prohibits harmful fake videos of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its community policies.

Additionally, the platform will henceforth apply an artificially created label to content created with its own AI tools, or flagged by an cross-platform project for recognizing content made by AI. This action is aimed to help prevent users from trying to evade the tagging system.

AI Literacy Programs

TikTok is furthermore introducing a $2 million AI literacy fund for professionals and groups to produce informative material about responsible artificial intelligence. This project will benefit non-profit groups focused on teaching computer science.

Moderation Strategy

TikTok has defended its safety measures, following debate over plans to lay off numerous safety staff in Britain. The company is set to eliminate a significant number of roles in its content moderation team in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by automated systems.

A company official explained that human moderation would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content before it is viewed by staff. TikTok stated a notable drop in disturbing and violent content handled by content reviewers over the last 12 months due to the use of its automated systems.

“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”